Meta Muse passes 10 million sign-ups as shopping becomes a major opportunity for AI agents
Meta's personal AI agent Muse has passed 10 million sign-ups in the United States and Canada, according to figures shared by Mark Zuckerberg on October 21, 2026. Roughly a quarter of people who set up the service are using it daily, the company says. Shopping is already becoming an important activity, suggesting Meta wants its agent to do more than answer questions: it could eventually become a commercial intermediary between consumers and businesses.